Identity Design for WMBC, a badminton club based in Scarborough, Ontario. Working with a demographics of young athletes, WMBC focuses on positive coaching in an ego-free environment that fosters personal development and professional growth. The aim of this project Was to revitalize the WMBC brand so that their values are communicated throughout all consumer touch-points.

The packaging kit and marketing collateral utilizes the shuttlecock pattern to establish a cohesive aesthetic that reflect the clubs craft and products.