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WMBC BRAND IDENTITY
Identity Design for WMBC, a badminton club based in Scarborough, Ontario. Working with a demographics of young athletes, WMBC focuses on positive coaching in an ego-free environment that fosters personal development and professional growth. The aim of this project Was to revitalize the WMBC brand so that their values are communicated throughout all consumer touch-points.
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/233f2388-fc3a-42ae-9a5a-9d79e53bdca8_rw_1920.jpg?h=d070c9927ac44efae105beb7d92dca04)
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/2e6f8d3e-1ad3-4ff4-8103-ad942620496d_rw_1920.png?h=8944c7adde009cafcdd0ec1c06592cdc)
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/9401a52e-9d17-49dc-876d-d90364ed048b_rw_3840.jpg?h=5ea1155e3da83ba791a4a566e891cf63)
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/1604b225-2317-40df-8c11-44119b5ae162_rw_3840.jpg?h=dee8539272efd808f72f289d98fa5dd0)
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/b97001bc-8a77-4284-bedc-9f6c18deae36_rw_1920.jpg?h=faa85ff83729e2efadccb21948effc60)
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/a94a2254-4c35-4826-af37-0499983199f9_rw_1920.jpg?h=c0540412bdbb00dd29aa1fc0085014d1)
The packaging kit and marketing collateral utilizes the shuttlecock pattern to establish a cohesive aesthetic that reflect the clubs craft and products.
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/31b4e9ef-4dcf-4407-8dfa-a7ad6252b18e_rw_1920.jpg?h=f835c027fc188561d5624eb0d470d8b8)
![](https://cdn.myportfolio.com/6637686d-06d3-4c0e-a83f-c2d32cd8bc6b/c3956018-a186-408e-8c4d-36af9ef19f70_rw_1920.jpg?h=7f7392a0ea81b0c15e868358be0e3fc8)