Brand Identity design for Kreation Ink Tattoo, a tattoo artist/studio based in Toronto, Ontario. Kreation Ink Tattoo believes in the values of excellence, authenticity and human connection. Leveraging these principles, we were challenged with developing a brand that appealed to younger, sophisticated and highly sentimental demographics. They’ve done their research, they know what they want and they’re searching for the artist to execute their vision to the highest level. 

We developed Kreation Ink Tattoo: a brand platform that marks studio’s position in the competitive and connected tattooing market. This lays the groundworks that reflects their ambitions to explore future business endeavours, including apparel, collaborating with other brands and building a community that awards/recognizes creative talents.

We designed the visual identity using a combination of minimal graphic elements and textured treatments. The black and gold colour palette and typography was carefully selected to shifts their perception to a more premium, recognizable brand. We also developed a comprehensive brand guideline that made it easier to maintain a cohesive synergy with all the brand assets from packaging and merchandising to social media content.