Brand Identity design for Frenchie’s Doughnuts, a brand new doughnut and coffee shop based in Etobicoke, ON. Frenchie’s Doughnuts serves warm, delicious, made-to-order doughnuts and fresh roasted coffee served hot from their brand new bakery. We created a direction that evoked a lively, playful, and approachable feel for the brand. We leveraged their mascot Mocha—the owner’s French Bulldog—to create #frenchiesdoughnuts, a social hub for pet and doughnut enthusiasts to engage in.
Deliverables: Brand Identity, Packaging, Social Media Design