Aquila Lager Beer
Aquila Lager Beer is designed for young adults who are interested in craft beer. The design is targeted towards men and women ages 20-34 who have high understanding of alcohol and all the details behind its craft. They are business people, family and home owners, and often find the charm in beers’ pair-ability to food. The overall personality of the beer design—confident, bold, dependable—will mirror the traits of the lager beer: crisp, dark, fruity and creamy.
The imagery and typography reflects Aquila, a constellation on the celestial equator. Its name is Latin for ‘eagle’ and it represents the bird that carried Zeus/Jupiter’s thunderbolts in Greco-Roman mythology. The colour palette for this series is simple and bold, making its tone stand out among its competitors.